- Sales Analytics
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Sales Reporting and Activity Dashboards - Sales Force Sizing and Structuring
- Territory Alignment
- Incentive Compensation Administration Dashboards
- Forecasting
- Data analytics
- KAM tools
- Competitive Intelligence, Primary and Secondary Research
- Scientific Competitive Intelligence
- Market Research
- -Primary Market Research
- -Secondary Market Research
- Business Development and Licensing
- KOL ( Key Opinion Leader ) Mining
- India Market Entry Strategy
- Systematic Literature Review
- Systematic Literature Review
Primary Market Research
Value Edge offers a complete range of global market research solutions both to industry clients, market research service providers and field research agencies.
Our range of products include:
- Brand Tracking studies : We work with clients to develop baseline and brand tracking studies over multiple quarters. For example, a client was launching an oncology drug, but had no prior experience in the Oncology space. The client wanted to track AAU (Awareness, Attitude, Usage) to determine if their PR and other campaigns were working effectively.
- ATU(Awareness, Trial, Usage )/AAU studies : These studies are used to capture awareness (unaided and aided), attitude/opinions, product attribute rankings, prescribing behaviours etc.
- Segmentation: Value Edge uses multivariate clustering techniques to develop "segments" and profile each of the segments on multiple dimensions, including unmet needs, perceptions of new products, and perceived positions of current products.
- Choice modeling and Conjoint Analysis: Value Edge delivers advanced analytics like conjoint studies to mine choice tradeoff decisions and attribute importance etc.
- Concept/Message testing and positioning: We develop robust testing techniques to iteratively test concepts/messages etc.
- Patient chart audits : We mine Anonymous Patient Level Data (ALPD) products to provide insights on patient compliance, analyze brand performance and develop robust sales and marketing strategy
The Challenge
A US based specialty bio-pharmaceutical in the dermatology space wanted to do a relatively low cost, quick turnaround internet research study among US dermatologists, dermatology surgeons and plastic surgeons to decide which of the indications it should prioritize for clinical development. As part of the study they wanted to understand the aesthetic space and drivers/barriers to use/not use multiple products.
Our Deliverable
Value Edge did a deep dive understanding of the therapeutic space and understood the current competitive positioning through secondary reports. It developed a questionnaire, offered the client alternate platforms to code and host the questionnaire. We seeked out alternate databases of US dermatologists and recommended the database vendor to the client. Finally we manually tracked the questionnaire so that appropriate sample sizes were reached, tabulated, cleaned and analysed the results and developed the presentation as a "story" that addressed the needs of the client.
Our market research capabilities provide solutions across key areas related to products from pre-launch to post-launch stages.
Asia
New Delhi, India
email: info@valuedgeindia.com
Europe
Paris, France
email: info@valuedgeindia.com
North America
Boston
email: info@valuedgeindia.com