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Data-analysis and Brand Plan support
Value Edge has a team with significant experience in brand management for global markets. We offer brand planning support to marketing teams of global Pharma companies. Our support is in form of developing situational analysis, financial forecast and scenario planning.
The Challenge:
Our client had just launched a product with a novel mechanism in a fairly matured market. The product was just 18 months old in US and the EU. They key questions to be answered were:
- What is the size of the overall market and how is it expected to evolve in the next 10 years?
- How has the sales performance of the product been in the market?
- Did physicians perceive the messages correctly? Was there a need to message in a better way?
- How do patients perceive the drug?
- What are the possible market scenarios over the next couple of years?
Our Deliverable:
Value Edge received the entire download of all market research that has been conducted by our client. We also received the client's internal sales data and also IMS sales data of all competitor products. Value Edge performed the distillation process of all market research that has been done till date.
The PowerPoint slide deck had a proper story for the brand covering all points on:
- Sales evolution and Market Size - Launch benchmarking against competitors
- Perception of physicians and patients
- Key insights and recommendations for future marketing strategies and messaging
- Key recommendation on identifying and targeting the right segments
- Future market scenarios and implications for the client
Asia
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North America
Boston
email: info@valuedgeindia.com