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CRM Analytics
The interaction of sales force with physicians generates a lot of data around "real market" situation. Quite a significant part of this interaction is captured by the sales reps in form of text and stored in CRM systems.
The Challenge:
Companies are seeking answers to their concern over the utility of voluminous database of CRM system:
- What to get out of the data from CRM system?
- How does the ever increasing database of CRM system provide the most accurate decisions for better customer services?
- How does the company make the CRM implementation that is responsive in real time, right time, and relevant time for the customer?
Our Deliverable:
Value Edge's CRM analytics solution is offered for 2 main business objectives:
1. Compliance Analysis
2. Marketing Analysis
Compliance Analysis: Value Edge's solution in CRM text analytics addresses the following needs:
- Addresses issues related to ethical marketing and compliance
- Helps our clients to take preventive action and prioritize their corrective actions
- We setup a process for a client in which we carried out manual data mining of the text-heavy comments by sales force team and identified issues regarding the compliance maintained by sales reps
Marketing Analysis: Value Edge's CRM text analytics offering along with its deep domain knowledge in marketing analytics addresses the following requirement:
- Enables the client to identify key trends in product adoption, physicians mind-set and positioning of the competitors
- Helps the client to improve the relationships with patients and physicians
- We built a Marketing Analysis Tool to provide the above marketing trends over a particular time period across countries
Asia
418-419 International Trade Towers
Nehru Place
New Delhi 110019
INDIA
email: info@valuedgeindia.com
Europe
Paris, France
email: info@valuedgeindia.com
North America
Boston
email: info@valuedgeindia.com