Value Edge is an international business research and analytics firm that delivers high value customized business solutions with insightful analysis to clients across the pharmaceutical, biotech and medical devices industry.
Our sales analytics teams are proactive solution providers to real business need in sales force effectiveness, IC admin, KAM tools, promotional response modeling, longitudinal patient data analytics and CRM analytics. Our comprehensive value-for-money service offerings in market analytics such as CI, disease area opportunity analysis, BD&L support, forecasting and KOL identification position us as a preferred off-shore vendor. Our experience in developed and regulated markets along with emerging markets puts us in a unique position to offer a holistic range of services.
We bring a blend of scientific knowledge, market experience and analytical skills to offer solutions that best suit our clients? needs. Value Edge aims to redefine the traditional research model by providing ?consulting grade? outputs which are ready to be used for decision making. We believe in simple and effective communication of insights and knowledge management for process efficiency.
Call Planning and Adherence Tool
At the recently concluded PMSA meeting at Miami, Florida - Value Edge recently presented a poster on its Call Planning adherence tool. Value Edge proposes a three level exercise for designing superior call planning These 3 levels will incorporate segmentation, call allocation and call sequencing. With a tool to measure call adherence, it allows our clients to not only do the right type of planning but also to track and implement the plan. Unlike other approaches, the Value Edge call planning adherence tool places the sales rep where he should be - at the center of the call planning process and gives him control with a reasonably sophisticated analytic tool to enable him track progress within a call cycle and also previous cycles.